How we build a film
Every second has a job.
Each film follows the same four-part story, so a viewer goes from the problem they feel to getting in touch. Shown here with one of our example films.

The hook0:03Opens on a problem the viewer already feels, in their words. No logo yet. 
Who you are0:08Your name and what you do, in your colours and type. 
The proof0:22One plain reason to trust you, taken from your own site. 
The ask0:27One clear next step, with your number and email on screen.